Recommendations for Fern as seen on LinkedIn

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 Unlike many agency teams I have worked with, Fern managed to digest the brand JTBD, create a strategy to address this and then pull this all the way through to a flawless execution. The results far exceeded our KPIs and the campaign was such a success we repeated it for the following 2 seasons. 

The way she led her team also helped to create a strong agency village which, as a client, was invaluable. 

Fern consistently went above and beyond to deliver incredible client service, outstanding results and instantly gained our trust.  

Lauren Iliff 

Unilever Client 

(now Pernod-Ricard)

 Fern is an inspirational marketing strategist; ...From brief to strategy development to execution Fern was able to provide strong direction across many Panadol initiatives that had significant impact on the brand as a result. Fern's ability to really uncover the deep consumer insight to drive stronger emotional connections was what unlocked opportunity for Panadol. The Panadol Care Collective is one example that was originally more of a traditional PR campaign brief that subsequently evolved to an award winning, multi-year, multiple channel emotion driving campaign that spanned across traditional PR, TVC development, digital including strong presence in social.
I felt under Ferns leadership the team...felt inspired and motivated; just as we did as the client. 

James Meins

Haleon 

(previously GSK)

 What an absolute honour and pleasure it was to work with Fern and the team she led while I was regional CMO of HP in SPAC. Together we built a highly impactful, fully-integrated campaign based on an incredible customer insight and executed it with incredible finesse as we stood up against arguably one of the greatest brands in the world and a close frien-emy in the global technology world. It was a bold brief from the beginning, but Fern stepped up with confidence, excitement and a bucket load of ideas. I could not have asked for a better partner. I am very grateful to have had the opportunity to work with and learn from Fern - who I believe is one of the greats. A true strategic and creative leader whose example of humility is inspiring to me. Our next project together cannot come soon enough! 

Dan Henry

HP

I had the pleasure of working with Fern while she was leading the corporate communications and marketing account for Kellogg in Australia. With a strong strategic mindset and flair for creativity we implemented some of our best campaigns...From the insights and strategy, to the idea and 360-execution - Fern was exceptional to partner with.

Fern is such a brilliant marketing and communications leader within the industry.

Alicia Doherty

Kellogg 

 I have no hesitation in recommending Fern - we had the most wonderful working relationship. 

We worked together on the Baileys Global account across a number of projects...Fern demonstrated clear ability to bring insight driven work through from the comms right TTL. We also worked together on the launch of 2 x Baileys innovations globally with limited edition bottles and those examples are still used today within Diageo as best in class. 

Julie Wells

Diageo

 Working with Fern on PayPal's global business was my constant reminder that finding that right person can make all the difference in the world. 

Not only is she an incredibly skilled strategist, she has a very unique creative mind, one that can evolve (not just change) ideas so they reach their full potential. 

Clients love her because of how insightful she is, both about culture and their business, creatives love her because she makes the work stronger and then fights to the (almost) death to defend and sell the work.

Working with Fern was one of the best experiences I have had and it's without reservation that I recommend her.

Jordan Atlas

Global Executive Creative Director