Agency Relationships

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The client/agency relationship is one of the most critical in achieving your marketing objectives. Establishing and nurturing a strong, trusted relationship and a one-team approach should be a priority. 

ONBOARDING AGENCIES

Fern will help you to onboard new agencies, overcome agency relationship hurdles and set-up the client/agency relationship for success from day one. 

We will work together to understand how to instil passion in your agency team for your business and your brand so that they feel like a true extension. 

THE BRIEFING GAP

Briefing is a skill. Research reveals that many clients think they excel at briefing their agencies, whilst agencies say that their clients' briefs are lacking. 

Get briefing right, and your agency team will bring you the best of their expertise and you won't be sending them back to the drawing board, wondering how they missed the mark. Together, we will work through how to brief your agencies with the information they need to bridge the briefing gap. 

NAVIGATING AGENCY ISSUES

Having both led agencies, and been a client to agencies, Fern will work with you to navigate difficult agency issues - team churn, under-scoping, underperforming - these are realities of a long-standing client/agency relationship.  

Fern's workshop will address these issues in a collaborative way to seek solutions.