Your Brand DNA

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We will work together to develop a robust Brand DNA Playbook, ensuring your brand is positioned with impact across every stakeholder, consistently. 

YOUR CORPORATE BRAND FOUNDATIONS

Knowing and expressing what your brand is, why you exist and what you believe in, is fundamental to how you do business across every element of your operations - internally and externally. 

We work in collaboration to define or reignite your brand, identify areas of improvement and implement your brand DNA across your organisation. 

This uncovers the essence of who you are, what you believe in, how you do business and why you're in business.  

BRAND DNA DEVELOPMENT

Your brand needs to be recognisable, consistently. This is about how your brand looks and sounds, choosing the right consistent brand codes, or assets. This is because they should be enduring.

Your brand also needs to be different from the alternatives that your consumers could choose. Focusing on the right elements that are important to your consumer is where real differentiation begins. 

Together, we will define your distinctive brand assets - what your brand looks and sounds like, consistently - for the long-term and how these can work hard for you to drive consideration.

Through workshop sessions with your teams, we will uncover a differentiated position through the eyes of your consumer to gain a competitive edge. 

You will gain a simple, clear positioning narrative that drives your brand experience at every touchpoint and can be easily understood across every element of the organisation. We will work together to also develop your employee value proposition, ensuring that who you are, and what you stand for, starts within. 

Your positioning and values will be aligned internally and externally, to ensure a consistent brand experience for every single stakeholder.