Fern puts the consumer at the centre of innovation, bringing their insights to new product/service innovation, testing concepts and developing data-driven recommendations for success.
You might be seeking a way to reach new audiences or gain a competitive edge, and considering a new product or service. You might be considering a product line extension, or even opportunities to improve an existing product to drive relevancy in a changing market.
We will work together to understand the market need for innovation, develop research parameters and formats to inform any new product or service innovation, and test prototypes with your audiences to allow for improvements before you take it to market.
Let's ensure that your product innovation is a success, with strategic thinking and excellent foundations.
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